My first son was stillborn in 2009 when I was 37 weeks pregnant. His death is marked as unexplained on the post mortem report but he was growth restricted. My passion to prevent other parents experiencing a similar tragedy led me to set up the pregnancy charity, MAMA Academy, in 2012 to help more babies arrive safely. I work alongside a team of healthcare professionals as well as the Department of Health to empower parents on how to have a safer pregnancy. We also empower midwives on what can be done to reduce stillbirth as well as supporting them with the latest guidelines and research for consistent maternity care. Our Wellbeing Wallets, supported by NHS England, are having a great impact on preventing stillbirth within 30 trusts across the UK.