In 2014 the Department for Digital, Culture, Media and Sport and the Government Equalities Office published a report into the effects of body image during pregnancy and post-birth. The report concluded that midwives and health visitors should support women not to fixate on body image and to eat healthily during and after pregnancy.

That was 5 years ago. The problem has not gone away. Amy Brown, Professor of Child Public Health (Department of Public Health, Policy and Social Sciences at Swansea University), has dedicated a considerable part of her career to researching breastfeeding adoption rates and speaks passionately about how cultural images of breasts and breastfeeding affect new mothers.

At the Wales & South-West Maternity & Midwifery Festival, in a special hour-long seminar, Professor Brown moved the discussion on to body image as a whole during pregnancy and post-birth. She points to the society-wide objectification of women as a key cause of poor body image and lays out some shocking statistics on the effects that negative body image can have on mothers’ mental health, mother-baby bonding and breastfeeding.


See the full presentation for Professor Amy Brown’s exceptional insight into this vital area of cultural and medical research.

OUR MUST ATTEND EVENT THIS YEAR: IME (International Maternity Expo)

The Changing World of Maternity
The International Maternity Expo (IME) is a unique new filmed international maternity festival for all healthcare professionals, governments, service providers and suppliers working in maternity around the world.

Register your place here

Don’t forget to like and follow us on Facebook, Twitter and Instagram

Contribute to Maternity & Midwifery Forum

LEAVE A REPLY